Client · specialty-materials manufacturer
Their website traffic was being counted twice.
They had four analytics installs running on top of each other, two GA4 properties recording the same visits, and an old Tag Manager container throwing an error on every page. Every traffic report ran high.
We pulled it down to one container feeding one property. Each visit gets counted once now, and they have one number they can trust.
| Item | Before | After |
|---|---|---|
| Analytics installs | 4, overlapping | 1 container |
| GA4 properties | 2, competing | 1 property |
| Tag Manager | Dead container, 404 on every pageview | Removed |
| Traffic | Double-counted | Counted once |